Where To Buy Plum Organics
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The ratio of fruits to veggies varies depending on flavor. They can be anywhere from a half to full serving per pouch. All our pouches have added an easy-to-read recipe to show you what goes into every pouch. We also recommend consuming a variety of pouches for a good range of color, nutrients, and tastes. And we always recommend incorporating local, seasonal varieties of veggies and fruit as soon as the baby moves onto more textured meals or whenever your lifestyle permits.
The Taplow based Plum Baby was founded in 2004 by Susie and Paddy Willis and launched in February 2006. Within 12 months of launch, company products were available in 2,500 supermarket stores. The founders sold to Darwin Private Equity in May 2010 in a deal that valued the company at £10 million.[1] In January 2013 Plum Baby Ltd was sold to US based Plum organics.[2] Then, in June 2013 Plum organics was acquired by Campbell Soup.[3]
Efforts to expand into fresh products were dogged with difficulties, including outside factors like weather and internal issues with running a business that differed greatly from the packaged sector, where Campbell Soup had amassed decades of knowledge.
To be sure, Campbell Soup does have kid-friend brands such as SpaghettiOs, Goldfish Crackers and soups marketed toward children, but the majority of what it sells doesn't fall into the nutritious line of baby, toddler and kids' food products where Plum excels. At the same time, all of Plum's products are certified organic and non-GMO, which is likely a small portion of Campbell Soup's overall sales. Campbell should benefit from selling this non-core brand and focusing more of its attention on soup and snacks. 781b155fdc