At present, interactive videos have been launched from Tencent Video, iQiyi to Station B. The launch of interactive videos has long appeared in foreign countries. For example, "Black Mirror Bandersnatch", which is a must for interactive dramas, was launched by Netflix at the end of last year. It can be said that Netflix has pushed this interactive mode to a new climax. The audience can influence the plot direction through different choices while watching the movie. In the end, there can be 12 different endings, and the length of the movie varies from person to person: it is said that the traditional plot is over.
It only takes about 90 minutes for one pass; but if you start the side story, the total time to finish may reach 300 minutes. It is precisely because of this immersion that makes the audience a god, users will be willing to repeatedly watch the plot telemarketing list of multiple lines, resulting in more content consumption. However, although the production company of "Black Mirror: Bandersnatch" spent 18 months of preparation and production, the final audience score was not satisfactory, which means that the interactive video is still in the exploratory stage from domestic to foreign countries. It is still relatively far away from maturity. In addition, in the field of games, there are also a series of games such as "Invisible Guardian" and "Paper Man" that rely on players to choose the plot to promote the development of storytelling. In China, the pioneer of interactive video is station B. Not long ago, station B also launched a large wave of interactive videos created by well-known UP masters.
If you go through the interactive videos on station B, you will find that some of the videos are really interesting, but you will find that the interactive videos produced by the master of up are of mixed quality - mostly sand sculptures, and immature editing techniques and screenwriting skills; Games that have been made by game manufacturers are simply processed by recording and editing; or they are secondary creations through editing, ghosts, ways, etc., and there are not many real boutiques. Obviously, the difficulty of producing explosive models in this field is much more difficult than that of one-way video. Of course, station B is not the only player.