The Audenian Business School has an institutional account , and a multitude of other accounts for: the alumni its Grande Ecole program its Bachelor program the press Twitter therefore remains fairly general public depending on its use. LinkedIn: the meeting point between alumni and professionals To communicate on a social network that is even more “ corporate ” than Twitter, you have to turn to LinkedIn. The social network of professionals unsurprisingly attracts… professionals , in particular former students of a school, alumni . It can also attract business . Two distinct targets that can be differentiated by different LinkedIn Pages.
Indeed, LinkedIn allows schools and universities to create a Company page, but also an Education page. On the Company page , we publish more content aimed at fax list entrepreneurs who are potential partners for schools and universities. On the Education page , we value the course and success of its students , current or former. LinkedIn then appears to be the ideal social network for developing and uniting an alumni community . Instagram: to communicate through images about school life Instagram is the social network for communicating through images. It is also a social network mainly used by young people.
Therefore students and candidates . It is interesting to highlight the school and its environment, the events that take place there and the students who represent the school . You can post photos and videos of graduations, sporting and charity events that students attend, school interiors, and more. Instagram is still underutilized despite having considerable potential in terms of student recruitment. YouTube to recruit new students YouTube allows schools and universities to speak directly to young people through video.