Currently, insurance agents face the problem of finding quality leads. Competition in the market and better information for customers makes it a difficult task. Marketing activities on a local scale, such as the distribution of leaflets, which increase the scope of recognition, are less and less effective. Especially during a pandemic, these activities are difficult, because a lot is happening online right now. Systematic reaching people with information about offers via a website, social media or mailings is effective, but not easy. Building an audience base and acquiring new ones takes a lot of time, but it is worth it. One of the options is also obtaining leads by external companies.
What steps should be taken to lead to a sale It is worth emphasizing that obtaining leads, no matter if they are hot, warm or cold, is the first step to selling insurance. However, finalizing the sale is not possible without a proper approach to the potential customer and qualitative service of his needs. What Vietnam WhatsApp Number List should be kept in mind in this context minute rule The insurance agent should as soon as possible contact the person who applied to him or who was transferred to him,in the form of cooperation with an external company. The chart below shows how quickly and strongly the chances of a sale fall, but also how to conduct the first effective conversation if we call a potential customer after too long. Response time Focus on the customer, not sales It is very important for the customer to feel taken care of and know that you do not only care about selling him the policy, but about his needs.
Listen, advise and give time to think. No one likes being persuaded to buy a service they may never use. Therefore, the basis for a conversation with an insurance lead should be an advisory conversation, not an offer monologue. Ask auxiliary questions that will help you not only determine what the person may need, but also help you understand whether it is worth spending precious time on a given contact. Sometimes its better to hear no right away than to call several times unnecessarily and waste each others time. Therefore, in addition to finding out what the customer needs, also give them the space to say no. Insurance Lead knows more and more We have to make things clear. People are getting more and more curious, and thanks to the Internet they are still learning more.