In 2022, I'm sure you guessed it: Elevate. Making a dent in the way an entire industry does what it does is an ambitious goal, to say the least. But as Steve Jobs said, Those who are crazy enough to think they can change the world are the ones who do. Color Correction Services –Steve Jobs For our part, we are committed in 2022 to advancing the meaning, purpose and impact of B2B marketing in three ways: Improve B2B marketing experiences B2B marketers are creating more digital content than ever before with performance expectations in the spotlight of every executive pulling the trigger on rising digital budgets.
But what good is this “great content” if it does not meet the expectations of buyers? I mean, there's a lot of thought put into creating highly relevant and useful content, but expectations have changed. What B2B marketers offer from a marketing experience perspective doesn't meet the needs of today's first-time digital buyer. Color Correction Services 75% of Custom Engagement Strategies Won't Meet ROI Goals - Forrester Customer engagement is a big part of the marketing experience brands create for customers. As stated in the Forrester article. 70% of marketers are adopting a permanent digital engagement strategy in 2022 and lack of buyer insight is a major reason these engagement and experience efforts will fail.
Part of the solution is smarter marketing technology, but also soft skills such as empathy and tracking customer information in the form of relevant topics, in-content question answers, digital content formats and signals of credibility. Color Correction Services Our research on the marketing of With the vast majority of B2B buyers now being digital first in their content discovery, consumption and engagement preferences, we are leveraging customer insights to better inform content formats with episodic content for brands. B2B in the form of podcasts and live video shows, as well as blogs, social media, interactive content and thought leadership that pairs brand executives with industry experts. Of course, optimizing all that content for search also improves the customer experience by helping B2B brands become the best answer to the questions buyers have right when they need answers.